Blue trees on the moon
So imagine the scene, you have just watched Avatar and heard that Richard Branson is now running trips to the moon, you sit down with your partner and suddenly get the idea that in the next year or so there will be a far-fetched urgency to buy blue trees to put on the moon.
You investigate this and decide that you will invest in a few hundred blue trees and employ someone to build a website for you.
A few months pass and the website is completed, you network with a few astronauts and the next thing you know you make a few sales.
The craze takes off, you decide that the best way to push further sales is through the website so you follow Google’s guidelines and restructure the site internally making all the content unique, the navigation user friendly and add regular content creating lots of pages about the blue moon trees you are selling.
Six months pass and the site starts to appear high on Google, so you decide as the traffic has gone up and sales are pouring you have the time to push the sites awareness by commenting on relevant blogs and forums about how you started the craze, giving tips and advice on the best ways to care for the leaves and trunks of the trees.
Everything is going swimmingly. You make the business VAT limited and put all your remaining funds into marketing the business off-line and on-line and then it happens.
Google decides to move the xxxxxxx goalpost. You wake up only to find that your site is no longer on the first page but none of the inner pages rank either.
Now being an expert in blue moon trees you don’t have a clue what to do, so you contact the person who built the site to see if there is a reason, they don’t have a clue as they are just a web designer. They put you in touch with someone who deals with Internet Marketing and they give you basic advice about checking your webmaster tools for messages from Google but there are no messages and only lots of information about links and keywords your site has been found through.
So what’s next? Panic?
Ask for help on webmaster forums and hope you find someone else in the same boat?
If you Google terms such as “google ruined my business or life” you will see thousands of people with the same problem.
You start to question your own techniques but after paying £xxxxxx of pounds you find that your site complies with Google’s guidelines but Google thinks you are not a brand or a site should appear higher than you as they see it as more relevant even though you invented the dam product.
You hear rumours that Google is penalising sites that are buying links or have unnatural links and feel hard done by as you have never done this.
You try and contact Google and inadvertently by submitting a re-inclusion request alert Google to the issue who can’t help or be biased towards you.
So is this the end?
Well hundreds and thousands of seo companies are having the same problem, and I swear as there are that many seo specialists out there that one day they will all get up and decide that they have had enough of Google all move to Bing and decide to black hundreds of sites on Google.
It costs around £5-£10 to build a simple wordpress site and next to nothing to spam it up but it cost hundreds of thousands of pounds to create a business or a brand that Google can shut down over night, which makes me think is Google partly responsible for the recession and are they solving America’s problem of recession by pushing US sites higher on the listings all over the world?
Or is a simple way of making a company who have massive outgoings from the success they have had on Google panic buy adwords (pay per click) to keep a steady flow of revenue coming into the company?
Either way I still think we don’t have a government anymore and Google runs the world!
What are your thoughts?